More than £3 million raised for SeriousFun network
The annual Abercrombie & Fitch fundraiser – The A&F Challenge – which raises money for the SeriousFun Children’s Network, has raised a record-breaking $3.7 million.
Founded in 2001, The A&F Challenge is Abercrombie & Fitch’s largest annual fundraiser, featuring headlining bands, local food and drink and camp activities such as climbing and zip lining. With over 4,000 attendees annually, The Challenge has raised more than $15 million to date.
The sold-out event raised more money than ever before, translating to approximately 1,500 camp experiences for children with serious illnesses across the SeriousFun network; the share due to be donated to Over The Wall is currently being calculated.